Rapper DaBaby Has Grown Money Retirement Plans
Rapper Sets Sights On Growing Label
The work DaBaby put in last year—he dropped two albums (BABY ON BABY and the No. 1 Billboard 200-charting KIRK), earned two 2020 Grammy Award nominations for “Suge”—gave him a forward momentum moving into 2020 despite the hardships that canceled tours and no live performances had on the music industry. The success of songs like “Suge” and “BOP,” both released in 2019, helped with that. “The way that I put sh*t together leading up until the pandemic definitely put me in the position to, right when the pandemic hit, like, I leveled up completely,” he shares. “I’m on a, you know what I’m saying, a whole other wave right now.”
“Rockstar” arrived on DaBaby’s third studio album, BLAME IT ON BABY, released in April, and subsequently took three months to climb to the No. 1 spot on the Billboard Hot 100. The guitar-driven track, which DaBaby calls “the song of the year,” commanded the No. 1 position for seven non-consecutive weeks. He flexes his melodic delivery on the record and boasts about what he’s earned when no one gave him a thing.
“During the pandemic, I’ve been the longest-lasting artist on Billboard, fo’sho,” affirms the 28-year-old rapper, who dropped the deluxe version of BLAME IT ON BABY in August. “So, I feel like I definitely adapted to it and made it happen. I like the results of, you know, the work I put in during the pandemic fo’sho.”
“[In] Five years, I’m a be retired in five years — I won’t be rapping in five years. I won’t be rapping. I’ll be creating other superstars.”
While experiencing the benefits of having a No. 1 song that took over much of 2020 and spending more time with his family due to quarantine, DaBaby also dealt with a major loss this year when his older brother died from suicide due to a self-inflicted gunshot wound in November. To honor his late brother, the lauded rhymer dropped the EP My Brother’s Keeper (Long Live G) that same month. In a year full of ups and downs, his business acumen didn’t falter.
As the founder of his own record label, Billion Dollar Baby Entertainment, DaBaby has five artists signed to him: rappers Stunna 4 Vegas, KayyKilo, Wisdom and Rich Dunk, plus DJ K.i.D. DaBaby’s own career as an artist is a priority, however, he’s also focused on helping these men and women elevate their own careers. In 2025, DaBaby has a vision for where he sees the label’s presence in the music industry. “Billion Dollar Baby Entertainment, five years, definitely gonna be like one of the hottest labels in the game,” he declares.
Personally, DaBaby has big plans for himself in five years as well. Right now, he’s considered one of the best new rappers in the game with the lyrics and charisma to match. However, rapping isn’t a lifelong career for DaBaby; cultivating talent is. “Five years, I’ma be retired in five years,” he reveals. “I won’t be rapping in five years. I won’t be rapping. I’ll be creating other superstars.” “Five years, I’ma be retired in five years — I won’t be rapping in five years. I won’t be rapping. I’ll be creating other superstars.”