Meet Instagram Influencer SASHA Exeter
WHO IS SHE?
Since launching sosasha.com, her fitness and lifestyle site, eight years ago, Sasha Exeter, has become a brand, businesses woman and icon. With complete transparency, she has posted about breakups, miscarriage, childbirth, race and racism, the power of women, and the pressure on women.
WHAT’S HER DEAL?
Exeter’s combination of strength and vulnerability—and her commitment to health and wellness—has made her one of Canada’s most influential content creators. She currently has over 144,000 Instagram followers, and is partnered with heavyweight brand partners like Joe Fresh and Dove.
WHY WE LOVE HER
On June 10, 2020, Exeter posted an 11-minute IGTV video called “My ‘Amy Cooper’ experience.” In the video, an emotional Exeter said that Canadian TV personality Jessica Mulroney had threatened her career and livelihood. The attack was apparently sparked by Mulroney’s (incorrect) belief that a social media post by Exeter—in which she called on Canadian influencers to speak out about anti-Black racism—was directed toward Mulroney. Mulroney allegedly wrote to Exeter, “I have also spoken to companies and people about the way you have treated me unfairly. You think your voice matters. Well, it only matters if you express it with kindness and without shaming people who are simply trying to learn. Good luck.” In the video, Exeter said, “Listen, I am by no means calling Jess a racist, but what I will say is this: She is very well aware of her wealth, her perceived power and privilege because of the colour of her skin. And that, my friends, gave her the momentary confidence to come for my livelihood in writing.” Mulroney apologized publicly… then allegedly sent a private message threatening a libel suit. Exeter’s response — “It’s important for all women, not only Black women, to have confidence to stand up for themselves. And what I know is to lead by example…I had only one thing on my mind and that was my daughter, Maxwell. I didn’t want her or any other young woman to be scared to speak out ever. It’s important for all women, not only Black women, to have confidence to stand up for themselves. And what I know is to lead by example.”
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